Top 5 Fitness and Weight Loss Programs on iOS in Ireland Q4 2023

In the fourth quarter of 2023, the top 5 fitness and weight loss programs on the iOS platform in Ireland showed significant trends in downloads, revenue, and active users. Here’s a closer look at their performance:

MyFitnessPal: Calorie Counter saw a steady decline in weekly revenue, starting at around $15K in late September and dropping to approximately $9.9K towards the end of December. Downloads experienced fluctuations, peaking at 1.3K in early October before falling to 539 in mid-December, then rebounding to 1.1K by Christmas week. Weekly active users decreased from 111K to 81.5K over the quarter, with a slight uptick to 81.5K in the final week.

Fitbit: Health & Fitness experienced varied revenue, starting at $8.5K in late September and hitting a high of $10.7K during Christmas week. Downloads remained relatively stable, with a notable spike to 4.8K in the last week of December. Weekly active users showed a general increase, rising from 12.4K in late September to 13K by the end of December.

Strava: Run, Bike, Hike displayed consistent revenue, fluctuating between $5.2K and $7.6K, with a peak in the last week of December. Downloads were relatively stable, with a significant increase to 1.6K during Christmas week. The number of weekly active users saw a decline from 20.6K in late September to 17.5K in mid-December, before rising back to 20.5K by the end of the period.

Runna: Running Training Plans showed a steady revenue stream, starting at $4.2K and ending at $5.1K in the final week of December. Downloads fluctuated, with a peak of 1.1K during Christmas week. Weekly active users grew from 1.9K in late September to 3.2K by the end of December, indicating increased user engagement.

Calorie Counter + had stable revenue trends, ranging from $3.2K to $4.2K, with a slight dip mid-quarter. Downloads were consistent, peaking at 559 in the last week of December. Weekly active users remained relatively stable, fluctuating between 2.8K and 3.5K throughout the quarter.

These insights, provided by Sensor Tower, highlight the dynamic performance of fitness and weight loss apps on iOS in Ireland during Q4 2023. For more detailed analytics and trends, visit Sensor Tower.